Experience

  • Creative (Digital) Producer @ Lucid Green

    March 2023 — Today
    New York, USA
    • Under VP Marketing, led UI enhancements, prototyping and marketing initiatives to boost B2B/B2C monetization. Created 60+ sales decks and marketing/ops collateral, published 20+ newsletters, produced engaging social media content and enhanced website look and feel and it’s usability. Supported B2B collaborations. Managed SEO and social media agencies.
    • Assisted in implementing new wave strategies that boosted lead generation by 300%, and helped win 2 innovation awardsthrough value proposition development and strategic partnerships. Contributed to branding, consumer experienceimprovements, drip campaigns, and event planning. Played a pivotal role in standing up a new B2C business unit.
  • Senior Designer @ PIA Media

    March 2015 — March 2023
    Belgrade, Serbia / Hamburg, Germany
    https://pia-creative.studio
    • As Senior Designer for Video & Interactive Media at Creative Studio department, I oversaw video projects, web creatives & digital ad productions for industry leading clients in German market, and their implementation on top performing social platforms.
      https://pia-creative.studio
    • Leading & managing designers in building assets for videos and presentations on the large-scale projects.
    • Crafting concepts, agency pitches & presentations, communicating and collaborating with other departments & stakeholders under the company umbrella, further optimising processes for more efficient production.
    • Started as Flash Designer in 2015, moving to Interactive Media Designer in 2017, and promoted to Senior Designer in 2021.
  • Marketing Designer @ Coca-Cola HBC

    April 2012 — March 2015
    Belgrade, Serbia
    • Acted as Lead Designer in Coca-Cola’s trade marketing, in charge of crafting & maintaining visual consistency for 9 FMCG brands over 3 European regions.
    • Chaired & designed video and interactive presentations for business plans, kickoffs & company events, collaborating with upper management and stakeholders.
  • Web & Graphic Designer @ SkyMusic

    October 2010 — March 2012
    Belgrade, Serbia
    • Directed & produced key visuals, presentation templates and collateral material for corporate events.
    • Composed visuals & promo ads for music events such as J Lo, Andrea Bocelli, Faithless & Elements Festival.
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